How out of touch can the banking industry possibly be?
Shockingly out of touch, according to a recently released survey by the Bank Administration Institute, an independent research firm based in Chicago.
When the initial Bank Consumer Sentiment survey was taken last August, it found that bankers think their customers have a much more favorable opinion of them than we really do.
Given the arrogance the banking industry has demonstrated since its irresponsible lending trashed the economy, we really weren’t surprised.
But the latest survey taken in February shows that bankers thought our opinion of them had actually improved.
Of course it didn’t. We think they’re even more wretched now than we did last summer. (The survey’s key index of consumer sentiment fell a substantial 19%.)
We’re absolutely baffled by what the bankers thought they had done to make themselves more loveable?
Was it all of the homes they foreclosed upon? Or all of the credit cards they cancelled? Or the higher rates and lower spending limits they imposed on those cards they were still honoring?
Did they think we were feeling warm and fuzzy over all of the loan applications they were rejecting, or the record low interest rates they were paying on our savings?
Or perhaps it was the millions of dollars in bonues they “earned” while relentlessly opposing every new rule or regulation intended to keep them from wrecking the country again?
These guys really need to get a grip.
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