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Emigrant Launches Dollar Savings Direct

I noticed that Emigrant Direct has quietly spun off a purely online bank by the name of DollarSavingsDirect.

Interestingly, DollarSavingsDirect is running a 3.75% APY online savings account ($1000 minimum) while Emigrant is offering 3.00% (no minimum).

Anyone have an idea on why Emigrant is doing this? Why are they offering different rates? and what’s their business strategy behind this move?

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  1. Dan Tanner said:
    on August 15th at 07:01 am

    Why consider dollarsavingsdirect when they can not beat WMU at 4.00% in- branch rates?

    Just keep watching the WM stock symbol… for now.

  2. Chuck said:
    on August 15th at 02:08 pm

    I spoke to them today. They advised me that it’s a separate branch of the existing bank and that they had been working on getting this up and going for a while now. Because it’s a separate branch they offer may offer different rates at different times etc. They also mentioned that despite it being a separate branch the accounts still fall under the same 100,000 FDIC rule because it’s still the same bank.

  3. KAB said:
    on August 15th at 06:27 pm

    Thanks…I JUST saw that myself checking out rates today…appreciate the explanation as I was about to contact them and ask myself. I have had an Emigrant Direct savings account which has gone way down from the original 4.75% when opened so I am intrigued by this new “online” branch. Emigrant is GREAT to deal with, fast and easy to use online, excellent customer service as needed in my experience so I would assume this new version would be the same.
    Dan- one would consider it versus WAMU becasue we all cannot “walk in” to get that higher brick and mortar rate there and this new dollarsavings is the same online rate as WAMU is up to as of today. Nothing against WAMU, just my line of logic between the 2 mind you.

  4. J. Wu said:
    on August 15th at 07:43 pm

    Chuck, good point about the FDIC issue.

  5. shraz said:
    on August 15th at 11:33 pm

    DollarSavingsDirect replaced their spanish version of EmigrantDirect.

  6. Joey said:
    on August 17th at 12:11 pm

    http://www.unionfsb.com/

    Is another bank that is offering 3.75%, however, the minimum deposit is only $1.00. Everyone could pull their money out of EmigrantDirect and put it in http://www.unionfsb.com/ and make 3.75%.

  7. PAM said:
    on August 18th at 12:57 pm

    I, too, sent Emigrant an e-mail asking why the rate for the new account was higher than the American Dream acct. (now 3%) Answer said that the rate was higher because of the $1000 min balance requirement. Call me cynical but I think the intro rate will drop after they have attracted a predetermined amount of new money.
    In my opinion, chasing rates for very short term gains is becoming a nuisance.
    FDIC coverage is an issue. Also, transfers are only allowed from/to an “outside” checking account , not American Dream.

  8. Jim said:
    on August 18th at 05:27 pm

    Pam said
    –FDIC coverage is an issue. Also, transfers are only allowed from/to an “outside” checking account , not American Dream.–
    I couldn’t agree more!
    I have an account at Emigrant. I would have to open up a whole new account to get 3.75%. What a hassle!
    Also, the Bankaholic rating on Emigrant is only 2 stars. If I have to apply again, why stay there?
    Also, while looking for another bank, I could not find a star-rating for WAMU. Is WAMU not safe? If it is safe, why no star-rating?
    I am now considering a move to Zions Bank (4 stars).

  9. Dan Tanner said:
    on August 19th at 05:01 am

    Nothing is safe nowhere. That’s the attitude I take when trading or handling money.

    You safeguard your money as best as you can and learn to have great risk management in place. FDIC insurance is a risk management tool, use it to full extent, with various strategies outlined here in an article.

    “Also, while looking for another bank, I could not find a star-rating for WAMU. Is WAMU not safe? If it is safe, why no star-rating?”

  10. PAM said:
    on August 19th at 11:19 am

    I found a 2 star rating for WAMU. Think they have mortgage woes.
    I personally like AAA/Discover (5 stars) and good CD rates. Their systems are not as user-friendly as some other online banks but I’m willing to tolerate some inconvenience to avoid the drama of a failing bank. I use several online banks for savings and/or CDs. As in all investments, diversification is the key. Who knows how long the government will continue to bail out banks for poor business practices?

  11. Ron said:
    on August 19th at 04:20 pm

    I,too, contacted Emigrant by email and asked why I have to open up new accounts with Dollar Savings Bank in order to get the higher rate (I have 4 separate accounts all with over $1,000). I asked them why they don’t simply restructure the American Dream account to pay more on higher balances. Their response was “Currently, BancoFortuna (apparently another name for Dollar Savings) does offer a higher interest rate than EmigrantDirect, however keep in mind that our savings rate is variable and may change at any time.” Rather than go thru the hassle of opening new accounts, I’m going to wait and see if they raise the EmigrantDirect rate in the near future. Maybe if they get enough complaints, they will. Maybe I’ll just move all my money to another online bank.

  12. Louis said:
    on August 23rd at 01:28 am

    This is bizarre. I closed Emigrant last winter because thier rates had gotten no better than ING Direct and other banks with better features. I opened a DollarSavingsDirect today. I will take the 3.75, but it is still weird.

  13. Guerrilla Girl said:
    on August 26th at 09:44 pm

    Why open another online bank? My guess is to get those customers who are leaving Emigrant Direct for another online bank for higher rates.

    Keep the money in the same parent bank. Makes sense to me.

  14. sam said:
    on August 28th at 07:41 pm

    Metropolitanbankny.com is offering 3.78 online

  15. doglar said:
    on September 6th at 04:32 pm

    i am surprised no one stated the obvious reason for this. This is so that they attract new money without paying old money a dime more. This is just a greed ploy in essence not rewarding loyal customers but rewarding the rate chasers. My suggestion if you are a ED account holder, open the dollarsavings first and close your ED.

  16. inmypjs said:
    on September 8th at 05:55 pm

    WaMu is going under….haven’t you heard? They are getting desperate, customer service is lacking and watch out for the fees

  17. nyler said:
    on September 12th at 01:27 am

    I just emailed ED to complain about the two different yields. ED’s yield has been below its competitors for some time. I see this as attracting new money without having to pay current ED customers more. I am thinking about switching to another account but not Dollar Savings Direct because what will stop them in the future from letting the yield on this account drop and opening up another branch. I will probably switch to a competitor that consistently gives competitive rates without jerking me around like ED.

  18. Gregory SInner said:
    on September 14th at 05:03 pm

    How many kids 300 & somethin’? French fries-Nancy Reagan Kirk Kerkorian Sumner Redstone Chalres Munger Warren Christopher.
    The(Really)Old Guard Los Angeles Magazine December 2006.I want to marry Audrey Schneider.

  19. Mike said:
    on October 10th at 01:30 am

    The Fed just decreased interest rates downward by 0.5% to 1.5%. DSD just went up 0.25% to 4.00 %. DSD is listed as 2 stars out of 5 on Bankrate.com

    I am wondering if it is about to fail. I don’t have more than $100,000.00 so it shouldn’t be an issue unless ALL Banks fail as the FDIC is underfunded currently.

  20. Mike said:
    on October 10th at 01:39 am

    Discover = 5 Stars
    CapOne = 5 Stars
    FNBO = 4 Stars
    UFBDirect = 4 Stars
    GMAC = 3 Stars
    ING = 3 Stars
    DSD = 2 Stars

    From Bankrate.com

  21. Gregory SInner said:
    on October 14th at 12:06 am

    The city shining on a hill. Abu Dhabi as Mitch Henck put it

  22. ran said:
    on October 15th at 05:35 pm

    Combined deposits insured to a quarter million now, correct? Dollar Savings Direct is at 4% in mid-Oct.

  23. Kevin said:
    on October 16th at 08:44 pm

    But for how long ? that is the question

  24. LMT said:
    on October 18th at 01:27 pm

    Does anyone know of a Credit Union that has good rates? Used to be that Credit Unions were more desireable than banks. Anyone think this is still true?

  25. Joey said:
    on October 22nd at 06:18 pm

    Chasing interest rates is par for the course. Banks only agenda is to make money and “customer service” happens to be one of the variables, therefore we get it most of the time. I have several accounts with WaMu (CHASE). They’re easy to open, and opening 3 takes as much time as opening 1 if done at the same time. Your money can be moved instantaneously online within your WaMu checking accounts. With that said…When Emigrant lowered their rates I opened an online savings with WaMu who was offering higher rates. Now that I’ve found DSD I will move from WaMu to DSD. Its fairly effortless because I never close my WaMu checking accounts so I can bounce around as needed without reopening and closing every time something pays substantially more. They are like a home base…each Wamu checking account has its own respective online savings. This works great as long as every account has no minimum( I sometimes leave $.01). By the way, none of these WaMu accounts are my main checking account so there’s never an accident with my Day to Day money by anyone.
    I hope this alleviates any apparent frustrations with the “hassle” of chasing rates. If we all chase, banks will work harder to keep us happy…and they should, we make them lots of money.

  26. Jeremy said:
    on October 24th at 10:46 pm

    To answer your question LMT, not very many credit unions or banks for that matter offer a good rate at that time. For the majority, your only chance is to go online. Joey above is correct when he says that you can’t get comfortable with a bank, if you want the best rate, and thats what you’re trying to do right. I opened up an Emigrant Direct account when they had the highest rate a few years ago, but i haven’t had money in there for a couple years. Anyways, i doubt that Dollars Savings is going to go under this soon in the game, it costs a lot to get these things started up, but by saying that, ANYTHING can happen. But if you plan on making any money, don’t plan on going to your nearby bank.

  27. Kerry said:
    on October 25th at 08:55 pm

    I had my money in a credit union savings account at .76% until last year. I never really paid attention to the rates before then just assuming I was getting a decent rate, not the lowest on the block. My first move was to FNBODirect when it was 6% and then to Countrywide after the big drop. I am back at FNBO now 3.25% - I should have stayed a little longer at Countrywide 3.40% although that could change anytime due to the buyout by BOA. Two stars at Dollar Savings has me a little leery but at 4%… Three stars at GMAC with 3.75% might not be a bad move.

  28. Kerry said:
    on October 25th at 09:52 pm

    Just read some information on Bank Deals about GMAC possibly losing their FDIC status in November. The WSJ wrote about it in an April article.

  29. Steve said:
    on October 26th at 01:54 am

    I just opened a Dollarsavingsdirect account at 4%, and moved $250,000 there from my Vanguard and Fidelity money market accounts, which do not have FDIC Insurance. My wife is doing the same later this week and will title in just her name to get another $250,000 of insurance at 4% rate. The FDIC has full faith and credit guarantee of U.S> Government versus uninsured money market funds yileding just over 1% or T-Bill yileding less than 1%. What am I missing? This seems like a fianncial no-brainer during the finacial crisis. Dollar Savings appears to be owned by Emigrant Bank and they’ve been around since 1850. We’re sleeping better this week with FDIC coverage instead of the crazyiness of mutual funds, God knows what they’ve been investing in!

  30. Greg said:
    on October 27th at 01:23 am

    FWIW, I found this on a search (Google cache), it says GMAC has been granted a 10 year extension on its FDIC disposition requirement:

    market watch article

  31. Ken said:
    on November 10th at 02:55 am

    Dollarsavingsdirect is affiliated with Emigrant Bank located in New York.
    The 4% money market is tops as of this writing.
    Emigrant Bank has been around since 1850 and is a community oriented savings bank. I have been banking there for the last 30 years. Deposits are FDIC insured and therefore backed by the full faith of the United States. Pays to put your money here until you can find better rates in the future!

  32. Paul said:
    on November 10th at 06:34 am

    The best thing to do is to find a large bank about to go under and lock in a high yielding CD rate…usually banks having problems offer higher rates to capture new funds, I did at WaMU just before they went were taken over…5% for 12 or 13 months…honored by new owners even though their new CD rates were lowered of course.As long as you get an acccount number created, even over the phone, it is usually honored if they receive the funds within a week if mailed. Did this at two banks recently and both offered CD rates with an APR of 5%. Stay under the limits and you are safe